JAY COUNTY DRUG PREVENTION COALITION
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Stories and Successes

martin luther king jr. day

1/18/2021

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Today is Martin Luther King Jr Day, and is a day that we recognize the accomplishments of the iconic civil right leader, Dr. Martin Luther King Jr. Not only is this day a great day to reflect on achievements, but it also should be a day to think about what else can be done for racial injustices. And this topic is especially prevalent in the tobacco industry in regards to the marketing tactics used towards the African American community. 

In 2018, 1 in 5 African Americans were current smokers and the smoking prevalence among this population has been consistently higher than other racial populations. Why is this? Because aggressively targeting young, African Americans in low-income populations has resulted in substantial profits for tobacco companies.


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​Big Tobacco has even made an effort to sponsor cultural events, target direct mail promotions, and place advertising in publications and venues that are popular with Black audiences. Several studies have even shown a greater number of tobacco advertisements and a larger presence of tobacco advertising in African American neighborhoods. In Washington, D.C. there were up to ten times more tobacco ads than Black dominants communities. 


For more information on the social injustice that is the targeting of these marginalized communities and individuals, click here. And for tobacco statistics that confirm this injustice, click here. 

​And, as always, for free resources on how to quit tobacco products, visit www.quitnowindiana.com or call 1-800-QUITNOW. ​

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100 N. Meridian Street 
Portland, Indiana
47371

About Us

As a community partner we support, advocate, and promote legal, state, and national efforts to prevent and reduce the harmful effects of alcohol, tobacco, and other drug use among youth and adults in Jay County, Indiana.

The Jay County Drug Prevention Coalition (JCDPC) is part of the statewide network of the
 Indiana Commission to Combat Drug Abuse. The JCDPC is the Local Coordinating Council (LCC) for the community.  

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  • Home
  • Blog
  • Quick Response Team
    • Who We Are
    • Recovery Coach Portal
    • Indiana Recovery Network
  • TOBACCO PREVENTION
    • This is Qutting
    • Youth Tobacco Use
    • Coalition Meetings >
      • Schedule
    • Adult Tobacco Use
    • Jay Co Statistics
  • Prevention
    • Talk, They Hear You
    • Strengthening Families Program
    • Mental Health First Aid
    • Botvin LifeSkills Training
    • CRAFT Program
  • Resources
    • Adverse Childhood Experiences >
      • CDC: Vital Signs
      • ACEs Quiz
      • ACEs Training
    • LCC Grant
  • DONATE