Overall, lesbian, gay and bisexual adults* smoked cigarettes at rates significantly higher than straight adults and were nearly twice as likely to use e-cigarettes and cigars — trends due in part to targeted marketing by Big Tobacco. Transgender youth currently used tobacco products at higher rates than cisgender youth, including 4X higher cigarette use and 3X higher e-cigarette use. For years the tobacco industry has made efforts to appeal to LGBT consumers through things like targeted advertisements in LGBT press, cigarette giveaways, and free tobacco industry merchandise. Today, the LGBT community is among the hardest hit by tobacco.
The tobacco industry has targeted the LGBT community for decades. Federal, state and local levels can take important steps to help reduce tobacco use overall, including among the LGBT community. Steps include:
Multiple Authors including coalition staff, board members, and coalition members contribute to this page.